Nielsen 360 Study Finds Consumers Love Streaming Music, But Radio Still Strong


Total time spent streaming is growing, but so is music overallwhich is a good sign for the radio/music industries.

% of adults that listen to music:
1)
2015–86%
2)
2017–90%

Hours/week listening to music:
1)
2015–26.6
2)
2017–32.1 (↑ 21%)

Average annual spend on music:
1)
2015 — $153
2)
2017 — $156 (↑ 2%)

More on this topic. Brace for Impact: What the CBS-Entercom Merger Means for Each Radio Format

Ranking by total stations:
1) iHeartRadio — 850
2) Cumulus Media — 460
3) Entercom — 244 (↑ 108)

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