Big Year for the Big Game: Consumers to Spend $15.3 Billion on 2018 Super Bowl

Yikes! The average American adult will spend $81.17 shopping for the Super Bowl.


Breakdown by type of plans (# of adults):
1)
Host a party — 18% (45M)
2) Attend a party — 28% (69M)
3) Watch at a bar — 5% (11M)


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