Broadcast TV Still Tops Digital Video

81% of U.S. adults watch broadcast TV, but streaming is gaining at 69%.

Watch broadcast TV by age group:
1) 18–36: 76%
2) 37–52: 83%
3) 53–97: 87%
4) 18+: 81%

Watch streaming video by age group:
1) 18–36: 86%
2) 37–52: 68%
3) 53–97: 46%
4) 18+: 69%


Reminder. Streaming may reach 69% of adults, but it only accounts for 26% of video time and even lower % of video ad impressions.

% of video time by year (TV | Digital):
1) 2015: 80% | 20%
2) 2016: 78% | 22%
3) 2017: 76% | 24%
4) 2018: 74% | 26%
5) 2019: 73% | 27%


% of video advertising spend by year (TV | Digital):
1) 2015: 90% | 10%
2) 2016: 87% | 13%
3) 2017: 85% | 15%
4) 2018: 84% | 16%
5) 2019: 82% | 18%


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