TiVo Q3 2017 Online Video and Pay-TV Trends Report: Consumer Behavior Across Pay-TV, OTT, Connected…

82% of survey respondents would prefer to only pay for cable channels that they watch.

Other key findings:
1) $31 is the ideal monthly amount
2) 22 is the ideal number of channels
3) $1.42 would be the cost/channel/month

Flashback. The Average Cable TV Bill is Set to Exceed $140 by 2020

Below are the most popular channels with the ideal price:

The most popular TV network app is currently used by 6% of pay-TV customers.

Fascinating. Check out the drop off by age for consumers who want to search for content across channels/apps.

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