82% of survey respondents would prefer to only pay for cable channels that they watch.
Other key findings:
1) $31 is the ideal monthly amount
2) 22 is the ideal number of channels
3) $1.42 would be the cost/channel/month
Below are the most popular channels with the ideal price:
The most popular TV network app is currently used by 6% of pay-TV customers.
Fascinating. Check out the drop off by age for consumers who want to search for content across channels/apps.