Password sharing is becoming a big problem for pay-TV providers.
1 Spectrum username had 30K simultaneous streams!
ESPN asked a group of 50 millennial sports fans if they shared passwords. All 50 raised their hands!
The big question. How many of the 3m consumers who have canceled pay-TV service this year are getting access through someone else’s account?
16% of pay-TV subscribers admit to sharing passwords.
# of simultaneous users that each service allows:
1) Netflix: 4
2) HBO: 3
3) DirecTV (Satelite): 5
4) DirectTV Now: 2
Ideas for reducing password sharing:
1) Limit concurrent streams
2) Force more frequent logins
Projected revenue loss due to password sharing:
1) 2017: $3.5B
2) 2021: $9.9B (↑ 183%)