85% believe that not adopting cross screen planning/buying will be detrimental to their overall marketing efforts!
63% will increase spend on cross screen platforms
Key findings on use of cross screen data:
1) 71% say TV strategy influences digital strategy
2) 66% leverage digital data for TV buying
3) 61% levearge TV data for digital buying
4) 57% target TV viewers with digital ads
PSA. You can only accomplish this when you are planning/buying all of your video against the same data and media plan!