Bloomberg has launched the first round-the-clock streaming TV service on Twitter.
The content will be unique rather than rebroadcasted footage from Bloomberg TV.
A team of 50 in New York, London, and Hong Kong will produce the content.
Recent success for Twitter:
1) 8m people streamed one of the presidential debates
2) 830 events were live streamed in Q3–2017
Ad packages on the new Bloomberg service (TicToc) will sell for between $1.5 — $3.0M.